HOW TO WRITE A WINNING "ABOUT" PAGE
Part Artist Statement, part Artist Bio your "About" about page is an important part of your website or blog that lets people know who you are as an artist.
To be clear, here are some defining terms:
Artist Statement - Informs about your art and the current direction your art is taking. It's not about you as a person or your history or references. It's a dynamic, ever evolving couple of sentences that sum up your work in the here and now. Stay tuned to a more detailed post in the near future on how to write a winning artist statement.
Artist Bio - This is your art resume written in paragraph form. This contains your schooling, influences, your history, exhibitions, bodies of work, accolades, awards, commissions Etc. Stay tuned to a more detailed post in the near future on how to write a winning artist Bio.
About Page - Part Artist Statement, part Artist Bio, this is a page you create for your web site or blog that introduces you as an artist to your online audience.
To begin creating your "About" page let's start with your goal for having an about page and that goal is:
To compel your reader to view your art!
About your About Page:
* Short and Sweet
* Introduces you, find a key part of your personality to let shine through but don't go on ad nauseum about yourself.
*Use a photo of yourself, preferably with your art
*Compel your reader to view your art!
So how do you create an “About” page that compels people to
look at you art?
You can start by teaching them how to look at your art, how
to appreciate what goes into your art, remember that often your viewing public
are not art or visually educated and need to be taught how to look at your art (be careful not to accidentally sound superior or condescending.) You can draw your audience into looking at your art more deeply
with just a few phrases that help them have a deeper appreciation or a
curiosity about what you have created.
For example from my "About" page
If
you take a close look through my portfolio of hand torn paper pet portraits you
will see why I am known for hand torn paper eyes that are so realistic they
capture the souls of the animals I create. My Clients are often amazed
by the incredible texture that the handmade papers impart to their portraits
giving the appearance and texture of fur and feathers.
Ways to compel readers to view your art:
- · Educate them on your process
- · Spark their curiosity with a description
- · Tell them about unusual tools you use to create certain effects in your art
- · Talk about your dynamic use of color
These are excellent tips/ideas!
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